Black type on white paper, big and bold, punctuated by flat blocks of sunny color. Every size assumes a reader who is 35 to 55 and up, on a phone, in daylight.
Color
Black ink on white paper is about 90% of every screen. Color is an event. All four accents carry black text only, and a maximum of two background colors share a screen.
Base. Warm neutrals, never blue gray.
--white
#FFFFFF
--ink
#0D0D0C
--ink-80
#38382F
--ink-60
#6B6B60
--ink-40
#9B9B90
--ink-20
#D8D6CE
--ink-10
#EAE8E1
--shell
#F7F5F0
Accents. Product family codes, not decoration.
--sun
#FFC61E
Brand primary. Ingestibles.
--zest
#FF7A1A
Topical skincare.
--sky
#8CB0E8
Hair and scalp.
--sprout
#79C47E
Wellness.
--ink-40 is not a text color. At 2.8:1 on white it fails AA at every size. It is for hairline furniture, disabled glyphs, and icons on a dark fill. The lightest text on white is --ink-60.
Type
Outfit for display, Figtree for text and micro-labels. Two faces, no third, no monospace. Body is 20px minimum at weight 500 minimum.
Hero
AGE IS A NUMBER
Display
THE INSIDE JOB
H1
CELLS ARE THE STORY
H2
What is actually in it
H3
Three types of collagen
H4
One shot a day
Body, 20px, weight 500, line height 1.55
Ceramides first, collagen second. Barrier before building, because a leaky barrier wastes everything you put on top of it.
Micro-label, sentence case, +0.04em, weight 600
500 ml · 30 servings
In a 12-week study of 84 women, aged 35 to 60
Core
Buttons are 12px corners, never pills, and never below 48px tall. The accent, zest, sky, and sprout fills exist so an add-to-bag button can match its product family.
BestsellerNewIn stock50% off first order50% off first order
Card, white
Hairline, 16px corners, no shadow at rest.
Card, shell
The quiet band between white sections.
Card, ink
Inverted, for a single loud block.
Commerce
Prices are integers. Savings are dollars. Every entry point leads with 50% off the first order, always shown with the ongoing price.
Price
$39$49
Save $10
Star rating
4.712,480 reviews
Quantity
1
Bestseller
50% off first order
Product cutout goes here
Blood orange · 30 servings
SC-12 Liquid Collagen
Three types, one shot, sixty seconds.
12,480 reviews
Then $39 per month
50% off first order
Product cutout goes here
50 ml · unscented
SC-04 Barrier Cream
Ceramides first, then the actives.
3,210 reviews
Then $49 per monthSave $10
50% off first order
Product cutout goes here
60 ml · 90 applications
SC-08 Scalp Serum
Twelve weeks, measured at the root.
1,890 reviews
Then $45 per month
Subscription box. The only buy box in the system.
50% off first order
Choose how often it arrives
$17$35first month
Then $35 per month, and you can change it any time.
Free shipping, alwaysSkip, change, or cancel anytimeThirty-day returns, opened or not
Forms
Every control clears 48px. Errors say what is needed, never 'Invalid input'.
Order updates and nothing else.
We need a full email address to send your order.
Change it any time.
Navigation and feedback
Ingredients panel content sits here.
Most measurable change lands between week eight and week twelve. Skin turns over on its own clock and no ingredient shortcuts that.
Yes. Skip, change the date, or cancel from your account, with no call and no retention script.
Ten grams of hydrolysed collagen across three types, 100 mg vitamin C, and nothing else. The full panel is on the label.
Added to your bag.
Icons
Lucide at 2px stroke, always --ink, always with a label except in the header utility row. No emoji, no unicode dingbats.